Brand Identity System v1.0January 2026

specsy

Brand Standards & Technical Design Guidelines

Specsy Eyewear Technologies Private LimitedClear prices. Clear eyes.
01 · Primary Mark & Geometry

The Pair Icon & Wordmark

specsy
Primary Lockup (Cobalt)

Clear Space & Construction

The primary symbol represents optical lenses connected by a parabolic saddle bridge. Clear space around the lockup must equal half the lens circle diameter (0.5X) on all four sides.

Min Digital Size
24px height
Min Print Size
8 mm height
Brand GuidelinesPage 02
02 · Color Architecture

Harmonic Swatches & Print CMYK

Cobalt Blue
Primary Brand / Core Accent
HEX: #1447E6
RGB: 20, 71, 230
CMYK: 91, 69, 0, 10
Pantone 2728 C
Jet Black
Primary Text / Neutral Dark
HEX: #0B0C0E
RGB: 11, 12, 14
CMYK: 70, 65, 60, 90
Pantone Neutral Black C
Sky Frost
Subtle Fill / Secondary Accent
HEX: #EBF0FF
RGB: 235, 240, 255
CMYK: 8, 5, 0, 0
Pantone 656 C
Flash Amber
Warm Accent / Fast-In-An-Hour
HEX: #FF6B00
RGB: 255, 107, 0
CMYK: 0, 70, 100, 0
Pantone 151 C
Studio Bone
Light Background Surface
HEX: #F7F8FA
RGB: 247, 248, 250
CMYK: 2, 1, 1, 0
Pantone 7541 C
Emerald Clarity
Success & Quality SLA
HEX: #10B981
RGB: 16, 185, 129
CMYK: 76, 0, 67, 0
Pantone 7723 C
Brand GuidelinesPage 03
03 · Typographic Scale

Syne Display & Inter Body

PRIMARY DISPLAY FONT
Syne (800)

Used for headlines, big numbers, and confident brand lockups. Characterized by expansive letterforms, geometric curvature, and tight optical kerning.

INTERFACE & READING FONT
Inter (400, 600, 700)

Used for clinical reports, body paragraphs, and tabular pricing tickers. High x-height ensures pristine legibility at small point sizes (≥ 8 pt).

Brand GuidelinesPage 04
04 · Voice & Tone

Do's & Don'ts

How Specsy Speaks (Do)
  • • “Clear prices, clear eyes. Every frame includes lenses.”
  • • “Wink to snap comparison photos.”
  • • “Our certified optometrist brings 100 frames to your couch.”
  • • “Look Twice 30-day remake guarantee.”
What Specsy Never Says (Don't)
  • • Don't make diagnostic medical claims (“cures eye disease”).
  • • Don't hide lens pricing in microscopic asterisks.
  • • Don't use aggressive sales countdown timers or false urgency.
  • • Don't treat glasses as a clinical penalty.
Brand GuidelinesPage 05