A concept omnichannel eyewear brand for India, with live AR try-on, an honest lens builder, and eye tests that come home.
PU leather shell with blind-embossed 18mm Pair symbol and Flash yellow microsuede lining: “Handle with care. Or don't, we're sturdy.”
Rigid outer sleeve with thumb notch reveal, sliding out to show Lens Dots pattern and greeting: “You're the specsy one now.”
Be the specsy one.
Slide rigid sleeve · 400gsm FBB
Most eyewear retailers operate fragmented software: a Shopify storefront, a third-party POS tablet in stores, paper prescription slips, and isolated delivery apps. The challenge was to design and engineer a synchronized, unified ecosystem across four responsive surfaces:
Live AR mirror, blink-check screener, Rx vault, and instant checkout.
Optometrist toolkit for doorstep exams, digital trials, and auto-generating valid Rx cards.
In-store tablet console managing the 60-minute “Fit in an hour” lab queue.
Complete brand system, marketing site, franchise economics, and packaging kit.
India's optical market is undergoing a structural transformation driven by urbanization, increased screen time, and tax rationalization:
Only ~36% of Indians needing corrective lenses currently have them (IVI / WHO).
Urban childhood myopia rose from 4.4% to 21.1% in 20 years (Priscilla & Verkicharla, 2021).
Nearly half of all eye tests performed in urban India are the customer's first-ever exam.
September 2025 GST rationalization lowered spectacle taxes to 5%.
“People don't fear glasses. They fear the counter: the surprise lens bill, and not knowing how it will look.”
Traditional optical stores lure shoppers with ₹999 frames, only to charge ₹4,000 extra for basic coatings at the billing register. Specsy inverts this anxiety through radical pricing transparency and instant AR face-fitting.
In Hindi and English schoolyards, calling someone “Chashmish” or “Specky” was a taunt. Specsy reclaims it into a proud style badge: “Be the specsy one.”
Two perfect circles connected by an arched bridge. In motion, the right lens winks over 1.2 seconds, transforming a clinical tool into a playful human greeting.
Live WebAR try-on running directly in Safari and Chrome with no app store download required.
MediaPipe 3D face mesh tracks facial pose and yaw across ±30 degrees smoothly.
Calculates pupil distance (PD) directly from iris landmarks (468, 473) for exact frame sizing.
All video feeds and face coordinates are processed strictly in local client memory.
The Lens Lab dismantles optical pricing confusion. The frame price includes single-vision anti-glare lenses by default. Add-ons like Blue Shift (+₹500) and Smudge Guard (+₹400) update a real-time price roller ticker with full GST breakdown.
Users see an interactive SVG cross-section of their actual lens dynamically thinning as they toggle index grades (1.56 $\to$ 1.60 $\to$ 1.67 $\to$ 1.74), computed using standard sagitta optical formulas:
A playful 2-minute vision screening tool designed to encourage comprehensive professional exams, calibrated using a physical credit card as an optical scale.
Blink Check is a lifestyle screener, not a medical device. It cannot diagnose refractive errors or eye diseases. All results encourage scheduling a qualified optometrist appointment.
Customer actions on mobile instantly synchronize across all physical touchpoints via simulated event buses:
Empowers traveling optometrists with a 12-item kit checklist, GPS dispatch route navigation, 15-point digital clinical exam, and dynamic Rx issue.
Dedicated tablet interface for retail staff: barcode scanner, live lens-cutting timer, and automated customer pickup SMS triggers.
Centralized fleet management: live technician routes, 50-studio stock replenishment thresholds, and lens lab manufacturing pipeline.
High-contrast tactile materials designed for durability and surprise across retail and doorstep deliveries:
250gsm microfibre in Sky tint with repeat Lens Dots pattern and winking accents.
Cobalt fascia panel with 3000K warm halo LED 3D wordmark and frosted Pair circles.
Fully static-exported Next.js 15 marketing site featuring 10 production routes, interactive calculators, live studio locator for 50 cities, and Schema.org structured data:
Explore the responsive prototypes and brand assets directly in your browser:
30 routes: Face Fit, Mirror, Blink Check, Rx Vault, Shop.
Customer + Eye Pro + Studio Desk orchestrated in real-time.
Pitch deck, business cards, ID badges, brochure, stationery.
Fleet dispatch, studio stock replenishment, and workshop stream.
In-store customer fitting and 60-minute Fast Fit lab queue.
Doorstep optometrist exam workflow, kit check, and digital Rx issue.